22nd August 2006
Captavia™ Evolves to Meet Regional Economic Development Needs
Building on the success of Captavia in the economic development market, Initiative Software introduces Captavia RegionIS. Captavia RegionIS is a functionally rich CRM system that has evolved from Captavia to recognise and support the current and anticipated requirements of regional economic development activities.
Captavia already excels in supporting the effective delivery of business activities such as information provision, marketing, sales, delivery management and performance measurement. Captavia RegionIS expands on these capabilities offering modules specific to the needs of regional economic development bodies supporting the effective delivery of activities such as Business Link IDB (Information, Diagnostic & Brokerage) and the Learning and Skills Council Train to Gain.
Captavia RegionIS provides the capabilities to ensure that clients of economic development bodies receive accurate, timely and focused support delivered by knowledgeable and informed staff, even where those involved span different support organisations. Captavia RegionIS supports reactive activities stimulated by client demand and proportional to the nature of that need, from a quickly satisfied information request through to a full broker-driven needs analysis and associated follow up support, with full traceability within the client record. The system also supports proactive client contact driven by stimulus such as regular account management, “satisfaction with service” surveys, progression of client into key segment and general marketing activities.
“We are delighted to announce the availability of Captavia RegionIS. This is a solution to allow regional business support and skills development organisations to meet the objective of providing streamlined and accessible services for economic growth in their area,” comments Kevin Clark, CEO Initiative Software Ltd. “We have experienced great success in the economic development marketplace over the last 16 years and look forward to continued success within the new regionally-based model.”
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