Captavia
assists Business Link for Norfolk
Initiative
Software's CRM solution, Captavia,
was selected to address Business Link for Norfolk (BL4N)
business requirements.
Working with a
number of partner organisations, BL4N faced several
challenges in the development and effective use of its
customer relationship management (CRM) system. Principle
amongst these was the fact that there is an ever
increasing need for more partners to enter data on the CRM
system. This was a complex task and resulted in
inconsistent data entry and resultant poor quality.
Born out of
Inisoft's expertise in economic development
business support, Captavia is an
excellent fit for BL4N. Captavia provides a customisable product offering contact
management, partner management, marketing, performance
assessment and order fulfilment capabilities.
"The flexibility
of Captavia has been fundamental
to the benefits we have experienced. We have a very
effective CRM system that is used throughout our
organisation as well as providing key connections to our
partners. We have experienced significant improvements to
the quality of our data and feel we have developed the
screens and processes in Captavia to create a CRM system
that ideally supports our business model," comments Rachel
Corfield, BL4N Captavia Development Manager.
"Its exciting to
see Captavia at the heart of
BL4N and managing the data exchange between the Business
Link and its business partners. Captavia continues to sustain its market leading position as CRM
solution for the Business Link community," comments Chris
Oggelsby, Business Development Manager Inisoft
Ltd.
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