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10 June 2005
Initiative Software and Ariel Partner to Deliver Increased Business Intelligence Capabilities  

Initiative Software Ltd is delighted to announce a new partnership with Ariel Business Information Systems to enhance the business intelligence capabilities in Captavia, Inisoft's Customer Relationship Management (CRM) solution.  The combined solution places high value business information at the core of CRM but is simple to use and highly cost effective.  Capella, from Ariel, provides the capability to create, manage and maintain your own personal and corporate dashboards placing the key information you require at your fingertips.  Capella is an exciting new concept in information management and has already been embraced by Siemens, Bolton College, Business Link Lancashire, Salford Council and others. 

Captavia provides enhanced data capture, tracking and delivery capabilities to your business in a powerful, yet simple to use package that captures your business processes.  Inisoft and Ariel are now working to further integrate Capella and Captavia thus enabling organisations to improve decision-making, reduce the time taken to identify and act upon potential opportunities or issues and do so through a tailored combined offering that is actively supported by two customer focused organisations dedicated to delivering our shared clients' current and future needs. 

Capella combined with the sophisticated CRM functionality in Captavia is being used to record, monitor and assess critical areas of operational performance and to ensure that the information is disseminated throughout the organisation using the distribution features of the product. 

"This in an exciting enhancement to our CRM offerings.  The value of any CRM is the realisation of its data and its meaning to the organisation.  Capella offers a visual tool-kit that quickly translates the CRM data into real time performance indicators that can shape the future of our customers' businesses," comments Douglas McLoughlan, Operations Director Inisoft Ltd.  "We look forward to working with Ariel and developing our relationship." 

"The team at Inisoft are excellent and have done a great job in delivering a unique CRM solution.  With the harmonisation of the Inisoft and Ariel Roadmap's we believe that a truly innovative proactive CRM solution will evolve that will enhance Initiative Software's customers service delivery," comments Gary Hazzard, Director Ariel Business Information Systems Limited.  "This will be a very rewarding relationship, particularly to Inisoft's customers and we look forward to tune Capella to Captavia users specific needs."    
  
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