3 June 2004
Business Eye Employ Visionary CRM System to Enhance
Customer Service and Access to Business Support
Business Eye is the gateway to business
support in Wales. Using Captavia, Inisoft's
CRM solution, Business Eye staff in over 80 locations
throughout Wales, ensure clients' needs are quickly
assessed, recorded and forwarded to the most appropriate
service provider. The enquiry flow needed to ensure that
the conflicting needs of data capture and rapid response
provision are equally met is a challenging one and
demanded an innovative solution. Captavia has succeeded in
rising to this challenge through its world class Studio
software allowing class leading screen design and layout.
Where several screens were used before one screen is now
the norm ensuring data capture and viewing are near
instantaneous.
Rhys Morris,
Business Eye Manager Mid Wales, said "The expected call
volumes and the sophisticated needs of our customers drive
us to demand a CRM solution that maximises data richness
but minimises user input. The screens designed by
Inisoft Ltd provide an elegant solution that
was achieved with a low investment and training overhead."
Douglas
McLoughlan, Inisoft Ltd Operations Director,
stated "The challenge set by Business Eye exposed the true
power of the Captavia Studio Software. We are delighted
once again, that our "MyCRM" philosophy has captured the
WDA's imagination and helped realise the focused
objectives of Business Eye."
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