29 April 2004
Data entry time reduced using Captavia
Business Link North Manchester (BLNM) use the design power
and flexibility of the Inisoft CRM system,
Captavia, to manage and capture the data for the BLNM
Employers Training Pilot (ETP).
BLNM identified that using their existing data entry
methods and data capture screens, the process would be
time consuming and disjointed. To achieve the required
results BLNM worked with Inisoft to utilise
Captavia by designing specific screens and business
processes for their ETP project team. The objectives were
to enhance the speed of data entry, provide reliable
management information, enable multiple internal ETP
projects, reduce user-training time and improve client
retention.
On completion of the project, the results surpassed all
expectations when compared to previous data capture
systems. The overall data entry task was reduced by
approximately 70%. Introducing simple to follow business
process flows and custom-built screens dramatically
improved the access and accuracy of customer data.
This significant gain in productivity places the CRM in
its rightful place within the Business Link - a supporting
tool that improves the quality of service the client
receives, not a debilitating one, which compromises the
time made available to clients for the sake of complex
data entry and administrative requirements. This approach
reflects the ethos upon which Captavia has been built.
On seeing the new ETP screens and processes the BLNM ETP
Manager, Margaret Nutter, simply declared " I think I have
gone to heaven".
"Moving to Captavia has had a real impact on the ETP
team," comments Janet Anderson, BLNM CMS Manager, "With
six new members of staff joining the team they were
introduced to Captavia and took to the system immediately,
entering data quickly and accurately."
Douglas McLoughlan, Inisoft's Operations
Director is equally delighted, "Captavia is a perfect fit
for the requirements of the Business Link but even we
wouldn't have predicted the scale of the impact. Aside
from the product, this is down to the commitment of the
Business Link team to improving the way in which they make
the systems work for them."
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