Captavia™ CRM Software Solution

When launched in 2002, Captavia set a new standard in CRM designed specifically to support economic development activities. Captavia combines sophisticated CRM functionality and sets the new standard of screen and workflow design by firmly placing it within the hands of the user. We have long recognised that flexibility in screen design will encourage and improve user adoption rates. By placing screen design in the users’ hands we ensure that your ability to adapt to changing needs, to present specialist views on your CRM world and to adopt a corporate style for your CRM ensures that you maximise the potential of your system. In doing so the return on investment is maximised and sustained as Captavia evolves into your system meeting your needs.

Screen design is only half the story. The innovative Captavia process builder provides you with the capability to design natural workflows throughout your CRM that reflect your business processes. This eliminates the classical CRM implementation failures where system design compromises business delivery. Data integrity is significantly increased as Captavia, through process flow, presents the right screens at the right time. Automation of data entry can also be significantly increased thus reducing data entry times and ‘system fatigue’ brought about by apparently endless data entry requirements.

Further the open nature of Captavia ensures that integration with your other key systems can be straightforward thus allowing data in one system to be presented in another. This reduces overall data entry requirements and ensures that the overall picture of your client’s journey can be presented within the CRM environment.

Captavia RegionIS was launched in early 2007 and provides a wide range of capabilities designed to support today's multi-party, mulit-agenda, brokerage based model of business development and skills support operation on a regional scale.  Of course, the system still provides the capabilities to support sub-regional activities with the benefit of enhanced features such as workflow, diagnostics and action planning.  However, now the Captavia proposition supports an economic development model that can genuinely span the various layers of stakeholders and participants as well as the breadth of activities.  A framework for truly joined up Economic Development.